The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson
“The Frugal Book Promoter, 3rd Ed” named Women Connect Online’s Book of the Month for September
Yvonne Wu writes: “Wow, The Frugal Book Promoter is a treasure chest of knowledge and ideas. The book provides you with up to date solid advice and direction as you navigate through the different ways to promote your book and prepare for your book launch. New authors will love the book, the conversational style, the humorous quotes and the fact that it begins with explaining book promotion in simple steps.Throughout the book she goes through what would be in a author’s marketing plan. She provides the reader with explanation to the essential components of a marketing plan. She talks about branding, public relations, media kits, attracting media attention and more.”
I myself have been providing book promotion services for 10 years and I learnt a lot about public relations after reading this book. I like that Carolyn Howard Johnson warns the author of marketing scams and lets the author know that free book promotion is not necessarily free you get what you pay for.
Yvonne Wu continues, “The target market for this book is both self-published authors and published authors. As well she targets the new author who may not have any marketing- or journalism-related experience. She provides information on how to market yourself to a Publisher or Agent. The index provides easy reference and the book is full of free resources and excellent examples. This book will save you time and money!” Read the rest of Yvonne Wu’s review:
