MyShelf review of Frugal Book Promoter

Cover of The Frugal Book Promoter, 3r Ed

The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits.

All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers.

Read the full review by Leslie C. Halpern

Editing Tips + Book Proposal

FRUGAL-2
$11.95
2-FOR-1 Combo!
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Product Details

What a frugal deal! TWO of the most popular little books from Carolyn Howard-Johnson. Regularly $8.95 EACH you can get BOTH for the low, low price of $11.95.


Carolyn Howard-Johnson picks the trip-you-up words that her clients struggle with and puts them in a quick reference guide

light enough and small enough to be used as an quickie gift that the recipient can tuck into a glove compartment or purse to keep their homonym skills fresh and explains why following grammar rules assiduously isn't always the best choice for writers.

"Carolyn Howard-Johnson has created something of unmatched value: usage advice that cuts through the contentious world of grammar to offer real help. Writers polishing their manuscripts and query letters will find Howard-Johnson's guide more useful than Strunk and White." -- JUNE CASAGRANDE, author of Grammar Snobs Are Great Big Meanies (Penguin) and syndicated grammar columnist guru


This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it.Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!"

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