Editing IS Marketing

By Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers

“Even with a style guide, there are no hard and fast rules in the English language. There are multiple versions of style guides, and the rules for common situations can vary from guide to guide. None of the major style guides are exactly the same, which raises plenty of questions and leads to many a linguistic debate. No one seems to agree on what’s correct, but that’s only because each style guide applies to a different situation — and none of them are wrong.” ~WordGenius.com

portrait of Carolyn Howard-Johnson

Carolyn Howard-Johnson

First impressions are important. We all are aware of that as we brush our teeth and try to unknot the rat’s nests from the back of our hair each morning. In fact, first impressions are part of our marketing efforts, too. Whether we authors are trying to get an interview or a TV appearance or marketing our books using e-mail or social networks, editing is an essential part of that first-impression effort. Generally that first effort is a query letter or proposal. Thus editing equals great first impression. That makes it an integral part of a marketing campaign.

 Here are a scattering of helps gleaned from my HowToDoItFrugally Series of books (www.howtodoitfrugally.com) but especially my fun booklet, Great Little Last Minute Editing Tips for Writers (http://bit.ly/LastMinuteEditsII), and Great First Impression Book Proposal (http://bit.ly/BookProposalsII, both in their second editions and recently released by Modern History Press. My multi award-winning The Frugal Editor is coming this fall from in its third edition from Modern History Press.

 Five Editing Myths Waiting to Trip Up Your Campaign to Market Your Work

  • If your English teacher told you something is OK, it is.
    (Nope. Language rules and style guidelines have changed since you were a sophomore.)
  • If a manuscript or query is grammar-perfect, you’ll make a great first impression.
    (No! Lots of things that are grammatically correct will annoy publishers, agents, and other gatekeepers like feature editors.)
  • Always use your Spell and Grammar Checker.
    (Maybe. Some well-known editors suggest you don’t use it at all, but The Frugal Editor gives you dozens of ways to make it your partner instead of your enemy.)
  • Your publisher will assign a top-flight editor so you don’t need to worry about your manuscript.
    (Maybe, but don’t count on it. Besides you can be a better partner for an editor—whether she is assigned to you by your editor or you hire one for yourself– if you know something about the process; you’ll know better when to nix her suggestions! In any case, I suggest hiring an editor of your own before you submit your manuscript and you’ll love my Great Little Last-Minute Editing Tips (bit.ly/LastMinuteEditsII) for building the confidence you need to say no an editor no matter how professional she is.
  • Typesetters and editors will take care of the hyphens, ellipses, and all the other grungy little punctuation marks that English teachers avoided teaching because they didn’t know how to use them either.
    (Chances are, you’ll catch even great formatters and editors in an error or two if you know your stuff!)

Here’s one last suggestion for fiction writers ’cause they’re so often neglected when it comes to marketing.

Avoid using italics for internal thought in the synopses sections of your marketing tools or in the sample chapters you must include. Italics are being used more and more these days, but using them often becomes a crutch that enables writers to avoid writing great transitions and point-of-view. The best agents and publishers will recognize it as such.

—–

Carolyn Howard-Johnson, an award-winning author of both fiction and nonfiction, a former publicist for a New York PR firm and was an instructor for the renowned UCLA Extension Writers’ Program for nearly a decade. She is an editor with years of publishing and editing experience including national magazines, newspapers, and her own poetry and fiction. Learn more about the author at http://HowToDoItFrugally.com .Her The Frugal Book Promoter: How to Do What Your Publisher Won’t (http://bit.ly/FrugalBookPromoIII) won USA Book News’ best professional book award and the Irwin Award. The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (http://bit.ly/FrugalEditor) is top publishing book for USA Book News and Reader Views Literary Award. The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 30 Minutes or Less is a helpful little booklet available at http://bit.ly/BookProposalsII is now in its second edition from Modern History Press. And don’t miss another booklet Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, http://bit.ly/LastMinuteEditsII, also from Modern History Press. 

Emma Lou the Yorkie Poo

SKU 978-1-61599-550-9
$17.95
Alphabet, Feelings and Friends
In stock
1
Product Details

Emma Lou and Pearl return with some old and new friends in Emma Lou the Yorkie Poo: Alphabet, Feelings and Friends. Join them as they experience, through a collection of whimsical rhymes, a wide range of emotions. From A to Z, Emma Lou and Pearl invite children to bring emotions to life and provide reassurance that all feelings are expected and accepted.

To cope with our changing world during this vulnerable time in our history, children now more than ever need to feel free to express their fears, worries and joys. Alphabet, Feelings and Friends is a resource for parents, educators and mental health workers to assist children in developing meaningful discussions and insight into their present experiences.

"In a short period of time, readers--and the adults who care for them--can review the brightly colored pages of this alphabet book. This A-Z guide provides rich examples of social and emotional growth experiences for children that can be utilized at home, in the classroom or at therapy spaces." -- Theresa Fraser, CYC-P, CPT-S, RP, MA, RTC, author of We're Not All the Same, But We're Family

"Kim Larkins has written a sweet book that introduces young children to 26 emotions that align with each letter of the alphabet. She uses animal characters, rhymes and fanciful pictures as the vehicle for describing that mindful activities can influence how one feels. " -- Laurie Zelinger, PhD, ABPP, RPT-S, board certified psychologist and author, former director: New York Association for Play Therapy

"With delightful illustrations and lovely rhymes, this book is a must for any educator, parent or caregiver who wants to help children learn about and manage their emotions. Don't miss this opportunity to journey through the alphabet with delightful pups Emma Lou and Pearl and discover a little mindfulness too! " -- Kellie Doyle Bailey, MA CCC-SLP, MMT/SELI, author of Some Days I Flip My Lid, Some Nights I Flip My Lid - Learning to be Calm Cool Kids.

"This book is an interesting resource to be used with one or more children as part of an educational or therapeutic process. It supports children in start learning how to recognize and manage feelings. I appreciate the background message implying, and somehow inviting to consider, that in difficult times we are not alone and we can rely on others. The use of the rhymes makes the text involving and pleasant to be read (or listened) out loud." -- Isabella Cassina, MA, TP-S, CAGS, PhD Student, INA International Academy for Play Therapy studies and PsychoSocial Project

From Loving Healing Press www.LHPress.com

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One Comment

  1. Thank you for having me share with your peeps, MHP! It is an example of a “10 Tips” model that print media loves because they can use one tip at a time that helps them fill up odd corners of space in their layouts. The third edition of Frugal Book Promoter includes an example of these promotional tools in the appendix and tells more about how to use them in the body of the book.

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