HowToDoItFrugally with Carolyn Howard-Johnson

Cover of The Frugal Book Promoter, 3r Ed

The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson

The Frugal Book Promoter:
How to get nearly free publicity on your own or partnering with your publisher


By multi award-winning author and marketer
Carolyn Howard-Johnson

Available online at Amazon worldwide
Suggested Retail: $24.95 paperback / $36.95 hardcover
Also available as on Kindle, Nook, and Google Books

Whether your publisher assigns zero dollars to your book’s pro­mo­tion campaign or thousands, The Frugal Book Promoter assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release, and a knock‘em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through several extensive (and award-winning) book campaigns of her own. Several are sure to match your pocketbook and personality.

“Carolyn Howard-Johnson is an incessant promoter who develops and shares new approaches for book promotion.”
~ Marilyn Ross, founder Small Publishers of North America
“The most expensive parts of book promotion are the mistakes. This book will save you time and money.”
~ Dan Poynter, author The Self-Publishing Manual


The Great First Impression Book Proposal

The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less, 2nd Edition from Carolyn Howard-Johnson, a UCLA Extension Writers’ Program instructor for nearly a decade, helps authors love the project they most love to hate–writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author’s idea from a dream to reality. This slim book and thirty minutes will do it.

Randy Eller, speaker and CEO of Eller Enterprises, says, “There is only one thing you need to learn from Carolyn Howard-Johnson to succeed…everything she says!”

“Marketing is never easy… Well, it might be if you follow the easy steps Carolyn Howard-Johnson offers up in The Great First Impression Book Proposal.  Her bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors.”
~ Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc.

Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Reference Guide for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, 2nd Edition

Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Reference Guide for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, 2nd Edition

Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Reference Guide for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, 2nd Edition from Carolyn Howard-Johnson picks the trip-you-up words that her clients struggle with and puts them in a quick reference guide light enough and small enough to be used as an quickie gift that the recipient can tuck into a glove compartment or purse to keep their homonym skills fresh and explains why following grammar rules assiduously isn’t always the best choice for writers.

“Carolyn Howard-Johnson has created something of unmatched value: usage advice that cuts through the contentious world of grammar to offer real help. Writers polishing their manuscripts and query letters will find Howard-Johnson’s guide more useful than Strunk and White.”
— JUNE CASAGRANDE, author of Grammar Snobs Are Great Big Meanies (Penguin) and syndicated grammar columnist guru



Carolyn Howard-Johnson has published widely from traditionally to alternatively, from journalism to fiction. She taught for UCLA Extension’s world renowned Writers’ Program for nearly a decade, speaks, and has national TV and radio appearances and commercials to her credit. She was awarded Woman of the Year in Arts and Entertainment by members of the California Legislature. Her home town’s Character and Ethics Commission honored her for her work on promoting tolerance, and the Pasadena Weekly named her to their list of “San Gabriel Valley women who make life happen” for literary activism. Learn more at or e-mail for a complete electronic media kit.

In addition to the chapters and appendixes listed below, the UPDATED AND EXPANDED Frugal Book Promoter includes many useful templates, and an extensive index. Here are a few of the subjects covered:

◘ Plagiarism ◘ Swiping Others’ Work ◘ Being Sued ◘ Fear of Success or Rejection ◘ Worried about Not Being Enough ◘ Fear of Marketing ◘ The Short Marketing Course ◘ To Hire or Not to Hire a Publicist ◘ Promoting Ethically ◘ Publicity Basics ◘ Public Relations ◘ Free Publicity Isn’t Really Free ◘ Branding ◘ Advertising ◘ Author Credits/Taglines ◘ Endorsements ◘ Soundbites ◘ Pitches/Loglines ◘ Photos/ Headshots ◘ Cross Promotion ◘ Tuning-In to Trends ◘ Thank You Notes ◘ Everything about Media Kits ◘ Author Contact Lists ◘ Writing Releases ◘ Release Distribution ◘ Query and Cover Letters ◘ Getting Reviews ◘ Promote Your Book by Doing What You Love—Writing ◘ Speaking ◘ Awards ◘ Writers’ Conferences ◘ Tradeshows vs. Book Fairs ◘ Book Signings, Tours, and Launches ◘ You and the Media ◘ Author’s Web Sites ◘ Newsletters ◘ E-Mail and E-Mail Signatures ◘ Direct E-Mail Promotion ◘ Autoresponders ◘ List-Serves ◘ Blogs ◘ Online Bookstores ◘ Amazon ◘ Social Networking ◘ Dangers of Online Promotion ◘ Reading Groups ◘ Store and Co-Op Catalogs ◘ Corporate Sales ◘ Alternative Retail ◘ Library Sales ◘ Postcards ◘ Get Quoted ◘ Success as a Motivator ◘ Book Sales Getting Musty? ◘

Please note the new cover design by amazing cover artist Doug West of ZAQ Design


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