MyShelf review of Frugal Book Promoter

Cover of The Frugal Book Promoter, 3r Ed

The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits.

All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers.

Read the full review by Leslie C. Halpern

The Great First Impression Book Proposal

SKU 978-1-61599-481-6
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Product Details
UPC: 978-1-61599-481-6
Brand: Modern HIstory Press
Binding: Paperback
Edition: 2nd
Author: Carolyn Howard-Johnson
Pages: 54

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it.

Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!"

"Marketing is never easy... Well, it might be if you follow the easy steps Carolyn Howard-Johnson offers up in The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors."
~ Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc.

This booklet is the result of multi award-winning author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet—not a tome—that took her clients only about thirty minutes to absorb. Voila! The Great First Impression Book Proposal was born.

The HowToDoItFrugally Series from Modern History Press
www.ModernHIstoryPress.com

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