Carolyn Howard-Johnson

portrait of Carolyn Howard-Johnson

Carolyn Howard-Johnson

Carolyn Howard-Johnson’s several careers prepared her for promoting her own and others’ books. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune—“A Great Pulitzer Prize Winning Newspaper.” Writing fea­tures for the society page and a column under the name of Debra Paige gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assis­tant at Good Housekeeping magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she wrote media releases (then called press releases) for celebrity designers of the day, including Christian Dior, and produced photo shoots for Lambert’s clients.

She also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affili­ate of the LA Times), MyShelf.com where she has written a “Back to Literature” column for more than two decades and others. She learned marketing skills both in college (University of Utah, Arizona State University, and University of Southern California) and as founder and operator of a chain of retail stores including the signature gift shop at Santa Anita Racetrack. That shaped her understanding of how authors might best partner with retailers to affect both of their bottom lines.

Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author under­stand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade and earned a certificate from that same school’s Instructor Development Program. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her multi award-winning HowToDoItFrugally Series of books for writers, including her flagship book The Frugal Book Promoter and her favorite, How to Get Great Book Reviews Frugally and Ethically. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community’s Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of “San Gabriel Valley women who make life happen” and Delta Gamma, a national fraternity of women, honored her with their Oxford Award.

Carolyn is a popular presenter at tradeshows (retail and writing) and writers’ conferences and has lost count of her radio show guest spots. She is an actor and has appeared in TV commercials for the likes of Time-Life CDs, Chinet, Blue Shield, Apple, and Disney Cruise Lines (Japan).

Born and raised in Utah, Howard-Johnson raised her own family in sunny Southern California.

Author Photo by Uriah Carr

Points North

SKU 978-1-61599-490-8
$27.95
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Featuring more than 150 color photos of the U.P.'s most beautiful, historic, and natural locations!

I've spent many years exploring the wilderness of Michigan's Upper Peninsula (U.P.), and one thing has become apparent: no matter what part in which you find yourself, fascinating sights are around every corner. There are parks, wilderness areas and museums. There are ghost towns and places named after legends. There are trails to be walked and waterways to be paddled. In the U.P., life is meant to be lived to the fullest. In this book, I've listed 40 destinations from every corner of the U.P. that have places of interest. Some reflect rich history, while others highlight the natural wonders that abound. So, join in the adventures. The Upper Peninsula is an open book--the one that's in your hand.

"Without a doubt, Mikel Classen's Points North needs to be in every library, gift shop and quality bookstore throughout the country--particularly those located in Michigan's Lower Peninsula. Not only does Classen bring alive the U.P. through his polished words, his masterful use of color photography also makes this book absolutely beautiful. Points North will long stand as a tremendous tribute to one of the most remarkable parts of our country."
--Michael Carrier, author, Murder on Sugar Island

"Mikel Classen's love for Michigan's Upper Peninsula shines from every page in Points North, a fascinating insider's guidebook to the exceptional beauty and history of Michigan's far north. Whether you're still in the planning stages of your trip, or you're looking back fondly on the memories you created--even if you wish merely to enjoy a virtual tour of the Upper Peninsula's natural wonders from the comfort of your armchair, you need this book."
--Karen Dionne, author of the international bestseller, The Marsh King's Daughter

"Many of the places in Points North may sound familiar, but Classen has spent time exploring them all, finding out the wonders others drive by and miss. And some of them may baffle you as much as they did me: the UP has a WWII glider museum? Classen has scoured every inch of the UP, visiting every campground, ghost town, lighthouse, waterfall, and beach that you may have never heard of. This book is full of surprises for even the most knowledgeable visitors to the UP. And if you’re like me, you’ll find yourself marking up the pages, making notes of places you have to visit next time you’re up north."
--Steve Lehto, author of Death's Door: The Truth Behind the Strike of 1913 and the Italian Hall Disaster and Michigan's Columbus: The Life of Douglass Houghton

"Until I read this book, I had not realized the large number of hidden treasures that the U.P. has. More than just an interesting history, this book is a descriptive roadmap to these treasures. Points North can be used as a guide to an adventure you would never have known about on your own. The pictures and place descriptions here are fantastic! These hidden locations have suddenly become easy to find with this book. I recommend it highly."
--Bob Hruska, author of Humorous Hunting, Fishing, and Camping in the U.P. and Canada

Learn more at www.PointsNorthBooks.com

From Modern History Press www.ModernHistoryPress.com

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