Midwest Book Review on The Frugal Book Promoter

Cover of The Frugal Book Promoter, 3rd Ed

The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson


Simply stated, this newly updated third edition of “The Frugal Book Promoter” by Carolyn Howard-Johnson assures even the most novice of authors to get their book gets the best possible start in life, whether their publisher assigns zero dollars or thousands to their book’s marketing campaign. Carolyn is a former publicist and draws upon her years of experience to enable authors provides no-nonsense basics to build the essentials needed to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything paid advertisement you could buy. Authors can pick and choose from dozens of ideas for promotions that Carolyn developed or refined through extensive (and award-winning) book campaigns of her own. There are campaign ideas, techniques and strategies to match any pocketbook and personality considerations.


It should be noted that the Midwest Book Review is positively cited three specific times as a valuable and valued resource for an author’s book marketing campaign, along with a positive endorsement citation for Carolyn’s work on her previous ‘how to’ books for authors and publishers. That said, this new third edition of “The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher” continues to be an unreservedly endorsed and recommended addition to personal, professional, community, college, and university library Writing/Publishing instructional collections. Thoroughly ‘user friendly’ in organization and presentation, it should be noted for personal reference and reading lists that this new edition of “The Frugal Book Promoter” is also available in a paperback edition (9781615994687, $24.95) and in a digital book format (Kindle, $6.95).

Editorial Note

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program.

The books in her How To Do It Frugally series of books for writers have won multiple awards. including from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books, and the coveted Irwin award among others

Howard-Johnson is also the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s prestigious Character and Ethics award for her work promoting tolerance with her writing and Diamond Award for Achievement in the Arts. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen.”

Of particular interest for the publishing community is a complete listing of her published works which can be found at:


Admitting to carrying a pen and journal wherever she goes, Carolyn’s website is www.howtodoitfrugally.com. Those interested can subscribe to her free #SharingwithWriters newsletter by sending an e-mail with “subscribe” in the subject

The Frugal Book Promoter, third edition
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
Series: First in the multi award-winning HowToDoItFrugally Series of books for writers
Author: Carolyn Howard-Johnson (https://howtodoitfrugally.com)

Awards: USA News Best Book Award Winner, Business category; Irwin Award, USA Book News winner
ISBN: 978-1-61599-468-7 (paperback)
ISBN 978-1-61599-469-4 (hardcover)
Pages: 292
Includes: Index, Bibliography, Appendix, References
Suggested Retail: Hard cover: $36.95; Ebook: $6.95; Paperback: $24.95
Reviewed by Jim Cox, Editor-in-Chief Midwest Book Review

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