Five Things to Avoid for a Pristine Query Letter

portrait of Carolyn Howard-Johnson

Carolyn Howard-Johnson

by Carolyn Howard-Johnson

We are selling our work when we approach any gatekeeper, an editor, an agent, a contest judge. Here are five little things to avoid so you’ll look like the professional you are.

  • Don’t tell the gatekeeper you always wanted to write. You can think of something more pertinent to your cause (and something more original!) than that.
  • Don’t use the verb “quote” when you want the noun “quotation.” Some stylebooks will tell you that it’s OK, but agents can be a picky lot. Use zero-tolerance grammar rules for your queries.
  • Don’t pitch more than one book at time. You want to give just one your best shot.
  • Don’t call your novel a “fictional novel.” By definition, a novel is fiction.
  • Don’t overdo exclamation marks, question marks, or the use of sentence fragments. (Yes, fragments are acceptable when they’re used for a good reason.).

Here’s one last suggestion for fiction writers ’cause they’re so often neglected when it comes to marketing. Avoid using italics for internal thought in the synopses sections of your marketing tools or in the sample chapters you must include. Italics are being used more and more these days, but using them often becomes a crutch that enables writers to avoid writing great transitions and point-of-view. The best agents and publishers will recognize it as such.

The Frugal Book Promoter - 3rd Ed [PB]

978-1-61599-468-7
$21.95
In stock
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Product Details
UPC: 978-1-61599-468-7
Brand: Modern History Press
Binding: Paperback
Edition: 3rd
Author: Carolyn Howard-Johnson
Pages: 294

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.

"The most expensive part of book promotion are the mistakes. This book will save you time and money."
--Dan Poynter, legendary author of The Self-Publishing Manual

"Carolyn Howard-Johnson’s Frugal Book Promoter is... a classic!"
--Bookbaby.com

"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>

"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
-- Mark Logie, award-winning poet and short-story writer

Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.

Learn more at www.HowToDoItFrugally.com
From Modern History Press www.ModernHistoryPress.com

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