Reader Views on “The Great First Impression Book Proposal” by Carolyn Howard-Johnson

Reviewed by Chelsy Scherba for Reader Views (02/2021)

Carolyn Howard-Johnson helps writers tackle the most challenging step to becoming a published author: the book proposal. “The Great First Impressions Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less” is a brief and to-the-point guide that teaches writers how to successfully market books, gain attention from literary agents, and kickstart their career into a lasting partnership with the publisher.

The Great First Impression Book Proposal

If you think writing a book proposal sounds tedious and bland, Carolyn Howard-Johnson will show you it doesn’t have to be. This guide is rich in valuable content and low on fluff. It’s also not boring! The author’s advice is catered to both fiction and nonfiction writers, and she also includes an example proposal.

The author really knows her craft and has published many different styles and genres. If I were writing a novel right now, I would find this guide an absolute necessity. She literally walks you through every step to create a proposal that will awaken the interest of the most jaded “Gatekeepers,” you know, those people that are paid to weed through all the submissions. She’ll tell you what to include, what to omit, what tense is best, the ideal font, spacing, and techniques to charm agents from the get-go and avoid every author’s worst nightmare: rejection.

In addition to sharing hyperlinks in the E-book to her own collection of published fiction and nonfiction, the author also provides links to books by other authors that she recommends for writers. Anyone who has read one of her books on writing will likely want to pick up another. I particularly enjoy how simple her instructions are to understand. She takes a daunting task and repackages it into a manageable formula for success. She also does it without bogging down readers with unnecessary jargon.

Concise, helpful, and informative from cover to cover, Carolyn Howard-Johnson makes becoming a published author a lot less painful for writers. After reading, you’ll know what editors expect a proposal to look like, have a model proposal to follow as you create your own, and gain valuable skills that you can use repeatedly to improve the art of selling your books.

“The Great First Impression Book Proposal” by Carolyn Howard-Johnson

Editing Tips + Book Proposal

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$11.95
2-FOR-1 Combo!
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Product Details

What a frugal deal! TWO of the most popular little books from Carolyn Howard-Johnson. Regularly $8.95 EACH you can get BOTH for the low, low price of $11.95.


Carolyn Howard-Johnson picks the trip-you-up words that her clients struggle with and puts them in a quick reference guide

light enough and small enough to be used as an quickie gift that the recipient can tuck into a glove compartment or purse to keep their homonym skills fresh and explains why following grammar rules assiduously isn't always the best choice for writers.

"Carolyn Howard-Johnson has created something of unmatched value: usage advice that cuts through the contentious world of grammar to offer real help. Writers polishing their manuscripts and query letters will find Howard-Johnson's guide more useful than Strunk and White." -- JUNE CASAGRANDE, author of Grammar Snobs Are Great Big Meanies (Penguin) and syndicated grammar columnist guru


This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it.Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!"

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