MyShelf review of Frugal Book Promoter

Cover of The Frugal Book Promoter, 3r Ed

The Frugal Book Promoter, 3rd Ed. by Carolyn Howard-Johnson

From the author’s popular “How to Do It Frugally Series,” comes this third edition of The Frugal Book Promoter, a nonfiction guide to getting no-and-low-cost publicity. As the publishing industry has changed over the years—primarily because of the internet—each new edition provides updates accordingly. This latest version of the first book in the series has been reorganized to help readers better understand promotion, and provides up-to-the minute advice on producing effective media releases, query letters, and media kits.

All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.

Divided into seven sections (along with helpful appendixes with writing samples and an index), the book focuses on getting started, using publicity basics, working independently or with a publicity partner, promoting a book through writing other material, understanding the media, standard promotions that still work, and tips for rejuvenating earlier publications. Sections are broken down into chapters, and chapters are further broken down into subheadings and bulleted points. These methods of dividing material into smaller chunks of information should keep the abundance of advice from overwhelming readers.

Read the full review by Leslie C. Halpern

The Frugal Book Promoter - 3rd Ed [PB]

SKU 978-1-61599-468-7
$22.95
In stock
1
Product Details

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.

"The most expensive part of book promotion are the mistakes. This book will save you time and money."
--Dan Poynter, legendary author of The Self-Publishing Manual

"Carolyn Howard-Johnson’s Frugal Book Promoter is... a classic!"
--Bookbaby.com

"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>

"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
-- Mark Logie, award-winning poet and short-story writer

Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.

Learn more at www.HowToDoItFrugally.com
From Modern History Press www.ModernHistoryPress.com

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